That’s the one.
This is what we see going on with the Red Pill crowd:
Cognitive Dissonance (Leon Festinger) According to cognitive dissonance theory, there is a tendency for individuals to seek consistency among their cognitions (i.e., beliefs, opinions). When there is an inconsistency between attitudes or behaviors (dissonance), something must change to eliminate the dissonance.
I haven’t located a reference to a Project Veritas investigation. Do you have a link, Boogieman?