Paul Joseph Watson explains it perfectly. The majority Alt-Right supports Trump, loves memes and has lots of fun. They are the antithesis of racist.
Then there is the tiny fringe that also claims to be alt-right, and that believe in white supremacy, etc.
His explanation is short and very well informed; well worth the click:
I’m guessing one of the reasons Levin doesn’t like the “alt-right” is because it is primarily internet driven by numerous individuals. Not some old white guy on the radio.
The “alt-right” seems to be primarily for (and by) the younger folks. My kids are into Milo, Crowder, etc. A lot more brash and in your face than mainstream conservative radio.