I never pay attention to any of that celebrity crap, but I remember when for years people made a big fuss over him. They once called him America's Most Eligible Bachelor. You can't tell me a lot of women 'of a certain age' who might otherwise vote their sex won't remember all that and vote for "The Donald".
Trump strikes at the gut, he connects on a primal level. Beneath the level of consciousness.
Many women will vote for him without being able to utter a coherent reason why they did so.
Trump is the Alpha males, Alpha male.