A lot of people think quotation marks are for emphasis.
“NO” DOGS.
SALADS MADE “FRESH” EVERY DAY.
Now that's a winner! Not. Those are known as scare quotes.
Hint: google for scare quotes:
putting the term “global warming” in scare quotes serves to subtly cast doubt on the reality of such a phenomenon
So. Casting doubt upon freshness? In the food service industry, they call that customer repellent!!