More corporations are going down the road of politically correct imagery at the expense of profitability. Reminds me of Twentieth Century Motors. But the CEO’s don’t care, they have their golden parachute, their bonuses, and they are generic interchangeable yuppies. This kind of crap should be starting wholesale shareholder revolts.
Prediction: we will no long see beer and pick-up truck advertisements on the NFL. They will be replaced by ads for hemorrhoidal suppositories and feminine hygiene products.