The plan is kind of hard to explain/understand, but involves “micropayments” from browser users to their favorite sites combined with payments to site owners from “safe” ads supplied thru Brave...some explanation here: https://brave.com/blogpost_2.html
JimRob could potentially start earning revenue from frequent FR users that have set-up a “wallet” (BitCoin) in Brave. Not sure he would want to get involved tho....since he is “ad-free” to start with!