Companies don’t even need a drop in sales to drop advertising.
A coordinated series of hits on Rush Limbaugh’s advertisers (by about a dozen people echoing their hate through a series of thousands of fraudulent twitter accounts) caused sponsors to leave the EIB Network.
Understood.
But let’s attack on all fronts. The message needs to be unmistakable and unforgettable.
A couple of quarters of below expected earnings has the added effect of getting the shareholders and board of directors to take notice.