I think the CEO’s letter, at the link, takes care of the issue. I would agree that the responsible persons should be fired. Too stupid to continue to serve. That said, I think the apology on the part of the company is sufficient.
I agree. I have no urge to help someone destroy this man’s business. The Boss acknowledged the mistake and he apologized. Mistakes happen here and there when you give people decision making power.
Have you watched the video? I was sure it was a hoax until it turned out it wasn’t. The people who did this should be stoned.
The owner says that Miracle Mattress strives to be a community partner. The San Antonio community has a “Yuge” military presence, active duty and retired.
It does. Here's the letter:
http://media.ksat.com/document_dev/2016/09/08/miracle%20mattress_1473371783679_7956254_ver1.0.pdf
I'm particularly impressed by this statement:
All I can say is I am deeply sorry and on behalf of the entire Miracle Mattress family, I accept responsibility for this thoughtless and crude advertisement and will immediately hold my employees accountable for this serious lapse of decency.
(emphasis is mine)
Read the entire letter. The owner was unaware of the video prior to posting, and there was no approval by the corporate office. But, he is not shirking his responsibility by blaming others.
He goes on to explain what he plans to do to prevent such a lapse from happening again.
It's a refreshing change, compared to a certain Presidential candidate.