[Tax-chick]

Although NBC is the only American television coverage, there are other media companies with print/digital reporting, as well as other countries’ media. I think that female athletes are successful in the media mainly for their looks, with less concern for performance. Consider Anna Kournikova and Danica Patrick: neither was all that in terms of winning, but very successful in a bikini (or out of it).

The paying customers want eye candy, and those women athletes who fit the Barbie mold, including wearing very little, draw the attention. The majority who are too big and strong, too lean and attenuated, short-haired, with ordinary faces, or wearing too many clothes generally aren’t what advertisers want shown.

[NorthMountain]

Consider Anna Kournikova and Danica Patrick

OK. Miss Kournikova wore a tennis dress while competing, same as every other female tennis player. Short, yes, but hardly a bikini. Danica Patrick wore a Nomex firesuit and a helmet while competing. I doubt she had so much as a square millimeter of skin showing. And frankly, when she did show some skin, she wasn't 'all that'. In both cases, they went 'cheesecake' wearing attenuated costumes that they did not use while engaged in their respective sports.

aren’t what advertisers want shown.

There's your problem, right there.

[NorthMountain]

I should say, that's part of the problem. There's still the extreme hatred of guns in particular and weapons in general on the part of Big Media.

You do know that there's Olympic Archery, right?

You sure wouldn't know it from NBC's "coverage" of the games ...