Hollywood openly colludes with the government (read—White House) in script ideas, messaging, and much else. They eagerly agreed to take part in a White House program to push “public service” messages in their scripts. They even give out awards for it, though not as openly as in the past.
Here’s one vehicle they use to overtly push propaganda.
http://newsbusters.org/blogs/matthew-vadum/2013/10/15/obamacare-movies-hollywood-plans-blitz-promote-unpopular-law