i hear 8 or 10 major market’s radio ever year and hear Beck on all of them, doing commercials for local real estate agents, gold purveyors, etc., etc, “The only real estate agent I recommend in XYZ.”
If I were to guess, he’s earning a talent fee for each advertiser of $5,000. Who knows...maybe $10gs for Glenn’s royalty fee. Multiplied by hundreds and hundreds...resulting in mega 100 G’s in sideline income alone.
Levin (before I kicked him to the curb) did the same thing. Right in the middle of a discussion about The Constitution, he’d suddenly say, “But there’s something I gotta tell you first. Serta mattresses are great and the only thing I sleep on...” Or it was something about investing in gold. No segue, right in the middle of the show, he’d hard turn into an ad. It was bizarre and kinda jarring. That format sucks. Keep the ads separate from the show, what he does is disturbing.