I live 2 blocks from target and have relied on it for 98% of my groceries the past few years. Their decision will inconvenience me greatly, having to go elsewhere.
I had an additional idea that goes beyond a boycott, because I’m sure the lib marketing dept just says, “oh whatever, this boycott is just potential dollars/etc.” Trying to diminish it basically.
So instead, what if normal customers went into target, filled their carts as usual with $200 of groceries/merch, and then go thru the checkout line as normal. Cashier takes 5-8 min to ring it all up, at which point the customer says “Oh! Sorry, I actually identify as a Walmart shopper today.”
Manager is forced to void the sale, thus Target Corp would “see” the dollar effects more readily. Plus the time wasted in ringing up a non-sale. If 15 people did this at 1 target that would be $3,000 for one day. At 30 stores that’s close to 100k. All of a sudden we’re not just talking boycott hypothetical sales but tangible evidence that their policies won’t be tolerated.
I actually think this could be quite effective.