What annoys me is the shear repetition - do businesses really think watching the same commercial every fifteen minutes is a good selling technique?
“...do businesses really think watching the same commercial every fifteen minutes is a good selling technique?”
On the TV show “Better Call Saul” the lawyer makes his own T.V. ad with the help of two junior college film students. It is to have senior citizens at a certain group home call his firm.
“Okay - lunch is from 12:30 to 1:30, with Bingo for an hour after that. Then free-time until 4pm. “Murder she Wrote” comes on at 3, and 95% of the residents will be tuned in. The first 15 minutes - oh no - another murder in Cabot Cove! Who could it be? We’ll play the ad once - in the first commercial break!”
I thought it was very interesting from a “Know your customer” point of view.