This is why I never watch a TV show directly. I DVR and then skip over commercials.
For SOME shows and movies on cable, they've ELIMINATED the DVR fast-forward option.
I was watching "How To Train Your Dragon" the other day with my son, and this feature was engaged.
Let me say: Grrrr....
And the commercials which we couldn't FF through were all the same. For the same car.
Over and over again.
Do they really think that kids are looking to buy a car?
It ruins the viewing experience.