Many people who otherwise like Cruz would disagree with your assertion. Me, for one, and I like Cruz well enough.
It's convenient for you to imagine that Cruz is staying "above the fray" and is immune to engaging in any sleazy campaign tactics.
The reality is that Cruz has indeed done some shady things, especially with respect to campaign mailers, and in some cases he or his staffers have even issued apologies.
No. The reality is that Trump, and his supporters, have been very effective at persuading people that Cruz has done some shady things.
Character assassination as perfected by the Clintons.
Cruz has not been effective at countering the character assassination.
Please see my reply # 109