You nailed it. Ever since McDonald’s got rid of the beef-tallow french fries, the styrofoam containers, and started adding crap to their menu, I knew they were doomed.
Actually they have staged a pretty solid turnaround.
In my view it’s because they don’t have black people populating 95% of their commercials now.
http://www.reuters.com/article/us-mcdonalds-results-idUSKCN0SG1FZ20151023