We got what we paid for ... and less.
this is a move by google, microsoft and yahoo to cut out 3rd party ad systems so that they can have a monopoly.
They are warring against flash for the same reason... only they should be able to sell ads on the internet...not you or some other company with a good idea.
The entire internet is being taken over by the world wide web consortium (w3c) and being turned into a tool to study and influence your thoughts, habits and actions.
If your company doesn’t have a seat at the table, then you will be forced to collaborate with or sell to someone that does.
You are the product, not the customer or the client...just like the pig in the slaughter house complaining about the quality of the slop. (metaphorically of course)