So.....
That means that Bruce Jenner calculated the value of his self-respect and integrity?
Yes, a great many of us do that, just take a look at the political class. Few could actually know the dollar value. The interesting question is how many would say ‘no’ to $10M. Not many I suspect while it is said it profits one nothing to gain the world and lose ones soul few really care that much. Most of us can be bought if the price is right, and often the price is pretty low.