I don’t get the bitter aftertaste part. No one’s forcing them to take Uber. They could have taken the cheaper taxis instead — if they were available. Uber offers a choice, and in this case you can choose to pay more — if you really want to get somewhere pronto. Or, if you’re really cheap, or you’ve gambled away all your money, you can choose to walk the 2.7 miles.
Yup, the article doesn’t say whether the complainers actually agreed to use Uber at those prices. The complainers should’ve just kept their mouths shut and called a cab instead.
Indeed, the free market will sort itself out. This is not newsworthy.