Posted on 09/02/2015 2:17:05 PM PDT by Citizen Zed
The day that Steve Jobs prophesied back in 2010 in one of his most famous screeds is finally upon us -- the death of Adobe's Flash web format.
Beloved by advertisers, hated by users, security experts and pretty much everyone else, Flash is still all too common, especially on media sites. One survey found 90% of all so-called rich media ads -- the ones with videos or other moving elements -- relied on Flash in the first quarter.
But starting today, Google's Chrome, the browser of choice for a majority of desktop users, will be effectively cutting off Flash advertising at the knees, ignoring those intrusive, battery-sucking, fan-spinning, auto-play videos and banners. (Now people will have to click on the ads to see them in Flash.)
Google's move follows a similar anti-Flash play by Mozilla, the third-most-used browser, and Amazon's recent decision to ban Flash-based ads from its ad network. Microsoft and its No. 2 browser, Internet Explorer, have long had a complicated relationship with Flash (though the company's new Edge browser includes built-in support for the hated format).
After years of sticking with Flash for desktop browsers, the big software firms and advertisers are suddenly getting scared straight by the prospect of ad blocking. People have been increasingly turning to browser add-ons that block advertising (and the creepy tracking and security vulnerabilities that come along with many of the ads). By preventing people from seeing ads, blocking software will cut off $22 billion in advertising revenue this year, up 41% from last year, according to a recent estimate from PageFair and Adobe.
Apple, which never allowed Flash on the iPhone, has also stoked tremendous interest in ad blocking with its decision to allow the same kinds of blocking add-ons on the next version of its mobile browser.
(Excerpt) Read more at finance.yahoo.com ...
Anybody else that does NOT like the new Google logo?
It seems ‘dumbed down’,& stripped of individualism.
I’m not afraid of serifs, nor am I even distressed by the mixing of fonts.
I predict they eventually go back to the original logo, or find a way to incorporate it for today’s user.
Yahoo is one of the biggest users of flash.
Conservative news sites drive me up the wall with all of their damn Flash junk. I’ve stopped visiting most because I’m sick of them slowing my browser to a crawl.
Does that include those maddening side loading ads on Breitbart?
Good
The problem isn’t even really the flash ads because those can be easily blocked. The real problem is it seems like the bulk of corporate websites have used flash for programming nearly all of the interactive functions of their web sites.
By tossing flash, chrome has pretty much rendered half the internet non-functional. Go Chrome!
Man, I hear ya! The new Google logo is absolutely terrible. It looks like those Sesame Street letters that pop-up in the corner.
So flash is unacceptable to google but their adaware on 80% of websites using unique machine identifiers and tracking everywhere you go on the Internet is okay. Forgive me if I do not stand up and cheer.
My browser often got really slow when I opened several web sites. Then I found how to disable Adobe Flash and it was like a new world!
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