You can say that again. How many times have many of us rushed their to be told by the counter help you just missed Breakfast. They have lost a lot on my $'s because of it.
Breakfast has always been the best dollar value, especially all the protein in an Egg-McMuffin w/ the meat of your choice. To have it in a sandwich to go is the solution.
FWIW, their are parts of the country ( The North East ) that you can't find B-Fast all day or 24 / 7 unless you find a Denny's.
Mc-D's now forces them all to re-evaluate their business model, and not go for the higher margins, and just give us what we want.
My other question is how bad are Mc-D's margins that they finally said no mas and gone with this no-brainer....
I especially hate this in airports. Your brain/stomach could be on any time zone, not just the one where you happen to have landed.
I still remember that scene from the movie Falling Down 22 years ago when the William Foster character (played by Michael Douglas) loses it when the fast food restaurant stops serving breakfast....
But getting back on topic, many McDonald's customers have been clamoring for at least the Egg McMuffin and Sausage McMuffin with Egg to be available all day for at least 20 years. The only reason why McDonald's up till now didn't do it was the fact they completely configure their kitchen configuration to serve lunch, which made serving the McMuffin sandwiches impossible once they switch to the lunch/dinner menu. I think McDonald's did some changes recently that finally made it possible to serve breakfast items all day.