For competition to not slouch into anarchy there need to be consistent rules to the game. This is true in sports. It is true in business. It is true in politics.
Sports is the easiest analogy.
A football game has boundaries.
You play the game inside the boundaries. It is agreed you can’t hit an opponent, gain yards or score points out-of-bounds.
You play the game for a certain time period. When the ball is hiked, a play starts. When the ref blows the whistle the play ends.
Most importantly, each player has the freedom to choose to be a player, or not be a player. But each team also has the freedom to choose who is on their team and who is not.
Thus a team is by mutual consent. Games between teams are by mutual consent.
The same in business. There are rules of the game. Rules of when you have to tell the truth and when you are allowed to stretch it.
As in sports, business requires a willing and able buyer and a willing and able seller coming to mutual agreement on a sale.
A business team and an individual player are free to come to a mutual agreement or choose to not come to an agreement and not have a team relationship.
This discussion could get quite long. But freedom to agree on a relationship and freedomm to not agree on a relaitonship and rules of the game enforced by a referee are the essential ingredients of competition.
Would this observation illustrate your assertion?
Without a modicum of morality, Capitalism can become as oppressive as Socialism.