“The CEO of Coca Cola’s was forced to defend their funding of “scientific” research where they had asked us to swallow conclusions suggesting obesity was the result of a sedentary lifestyle and not the over consumption of calories.”
Distinction without a difference. Consume more calories than you burn, and you’ll get fat. Sedentary lifestyle means you’re not burning as many calories as your instinctive consumption level is designed for (body expects to burn X calories, so you hunger for that much intake, then by not living up to the expected burn rate end up storing the energy as fat).
“Coca-Cola as a brand will be battered.”
Baloney. It’s a stable market base. Nobody who drinks Coke is going to stop drinking Coke just because Coca-Cola promotes the notion that you won’t get fat drinking Coke if you’re active enough to burn all the extra calories it provides.
Coca-Cola will die when Ebt is prohibited from purchasing it.