But why did McDonald's serve their coffee so hot? Apparently, evidence was produced that, although McDonald's knew people were being burned by its coffee, it, nevertheless, served the coffee hot to save money. McDonald's saved money because internal studies showed that people drank their coffee as soon as it was purchased. Thus, customers eating in the store would not tend to ask for a free refill when coffee was so hot. Finally, it has been reported that McDonald's executives testified that they believed that it would be cheaper to pay injury claims and worker's compensation benefits to people burned by their coffee rather than making any of these changes.Here
Thanks. Shades of Ford Pinto. Those pesky cost/benefit analyses look real ugly when they show up in the courtroom.