The problem with this is the problem with every journalist in this country: they spout nonsense, and the consuming public believes it. I’m not going to completely cover Microsoft’s ass on this, but most of the crap coming out of the media about Windows 10 is exactly that: crap.
I think most of them are just struggling with it. It doesn't have any kind of social issue following they can take their cues from to know what to write about it, so everything they learned in journalism school is useless.