Ya. Doing really well in phones and players. The rest, PCs/laptops, not so much. But that has been part and parcel for Apple.
The good news for Apple is that they filled a market, music players, when no one else dared for fear of getting sued by RIAA and that has saved the company.
Otherwise, Apple would still be a company with less 10% market share in the PC business. Kudos to Apple for having this vision and making lemon juice out of lemons — credit due to them.
“Otherwise, Apple would still be a company with less 10% market share in the PC business. Kudos to Apple for having this vision and making lemon juice out of lemons — credit due to them.”
Apple has a fantastic, high end and extremely profitable computer business. The are the Mercedes or Lexus. They do not aspire to be the commodity provider at low margin.
As one of the most profitable businesses on earth, it seems they’re doing fine.