I grew in a rural area of Alabama that had four significant towns, and in 1977 when I left....there were two total McDonalds there in the region. Today, if you draw a 20-mile circle around my old house....there’s roughly eight McDonalds.
As a teen, it was a special deal to go over to McDonalds and in that last year there....I probably ate there six times in one year.
I think people got to some point around a decade ago where burgers were becoming dull, and started shopping around. In the past twelve months...I’ve been in McDonalds a total of twice. There’s nothing that really draws me there...except a quick burger, period.
I’ve noticed more and more coupons going out, the people that do use these....are cutting into the profits of the individual franchise operation. The corporate guys think the coupons are helping....it’s actually the opposite case.
“I’ve noticed more and more coupons going out, the people that do use these....are cutting into the profits of the individual franchise operation. The corporate guys think the coupons are helping....it’s actually the opposite case.”
at least where I live every McD’s receipt can be used to get a buy one get one free quarter pounder with cheese or egg mcmuffin after you do a brief online survey. I ALWAYS use these. i’m willing to pay $2 each for quarter pounders but not $4 each.