I'm sure this burger joint will regret their plan. It might work in NYC or SF, in Texas it sounds like a death wish for a business. Just like Chik-Fil-A boomed after the gayness ruckus.
Unfortunately it's privately held so we can't short the stock.
I agree, this is Texas and Whataburger went out of their way to do something box of rocks dumb. But they have a right to stupidity and we have a right not to do business with them.