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To: raccoonradio
Boston’s WRKO-AM is paying around $500,000 each year in rights fees. All in Limbaugh’s show is costing WRKO-AM around $1.2 million dollars annually. Now consider all those advertisers, nationally and locally in the Boston market, that have no placement demands because his show is considered “toxic” and you quickly discover the financial reason WRKO-AM is declaring, “No Mas! No Mas!”

Woo hoo! The free market at work.

So, you see, there's no need for The Fairness Doctrine or Net Neutrality or any other government imposed "solution".

13 posted on 05/28/2015 6:21:26 AM PDT by Texas Eagle (If it wasn't for double-standards, Liberals would have no standards at all -- Texas Eagle)
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To: Texas Eagle; All

The libs arguing for the Fairness Doctrine would get mad each time I pointed out it would probably mean conservative hosts being forced on the local NPR outlet. “Fair is fair...”

About that $400 million contract Rush got in 08. Not bad.
Times have changed though. Flashback:

http://www.wsj.com/articles/SB121504302144124805
>>Updated July 3, 2008 11:59 p.m. ET
Conservative radio talk-show host Rush Limbaugh Wednesday inked an eight-year contract for around $400 million, underscoring how radio is spending big sums on bankable talent to compete in the crowded entertainment field.

>>Mr. Limbaugh’s compensation of $38 million a year, plus a signing bonus of about $100 million is less in absolute terms than the five-year, $500 million contract Howard Stern cut in 2004 with Sirius Satellite Radio Inc. But Mr. Limbaugh’s contract could net him more, as Mr. Stern must pay costs for his cast and production.
It’s a big jump from Mr. Limbaugh’s last contract, which at $285 million was a record for a radio personality when he signed it in 2001. Since then, the weekly audience for his three-hour midday show has held steady at about 20 million listeners, according to his syndicator, Clear Channel Communications Inc.’s Premiere Radio Networks. But advertisers are increasingly anxious to reach that audience.


18 posted on 05/28/2015 6:24:31 AM PDT by raccoonradio
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