Looks are the bait that attracts the male fish.
The personality is the hook that makes his want to stay.
Most of the ad and media industry relies on pictures. Intelligence is demonstrated not viewed. A female shape will catch a mans eye. But most men are smart enough to find a women they can spend time with. “Girl next door”, “Girl you’d marry”, “girl you would bring home to mother”. These sayings have been around a long time. Clearly men have always been looking for something more than boobs even if the ad and media industries aren’t.
That is very true. No matter how good looking a girl is, if can’t compensate for a bad personality. Also, looks eventually fade, but personality persists.