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Sponsorship All-Stars in NASCAR: With a quarter of the 2015 NASCAR Sprint Cup Series season in the books and ahead of this weekend's Sprint All-Star Race, certain drivers and brands are emerging as sponsorship all-stars. The 2014 NASCAR Sprint Cup Series champion #4-Kevin Harvick is leading the way. Not only has he led the most laps, but Harvick tops all drivers in providing his team's sponsors the most time-on-screen during 2015 NASCAR Sprint Cup Series race broadcasts. With nearly 7 ½ hours of television time in the first quarter of the season, Harvick's sponsors combined to receive 10% more exposure time than the next closest competitor. Harvick's primary car sponsor, Jimmy John's, has acquired the most media value among primary car sponsors through the first quarter of the season, followed by Lowe's, Shell-Pennzoil, Nationwide, Haas Automation, Target, FedEx, Dollar General, Furniture Row and Miller Lite. Repucom Executive Vice President Peter Laatz said, "Performance is one of the more prominent indicators for car sponsor exposure in NASCAR as evidenced by the brands you see with the highest media value to date. Eight of the top 10 cars have made at least one trip to victory lane."
Furniture Row is a newcomer to the top 10 primary car sponsor list tracked by Repucom. Due to outstanding performance this season by Martin Truex, Jr. and the No. 78 team, Furniture Row has received more media value to date than it did in the entire 2014 NASCAR Sprint Cup Series season. Truex is the only driver besides Harvick to have 10 top-10 finishes this season. The top overall brands in NASCAR Sprint Cup Series during live-race broadcasts are Sprint, Chevrolet, Toyota, Ford and Nationwide. Nationwide moved from a NASCAR series entitlement sponsor to become the primary car sponsor of Dale Earnhardt, Jr. in 2015. Nationwide has also received extensive brand exposure through broadcast sponsorship segments and on-air graphics during NASCAR Sprint Cup Series races.(Repucom)(5-16-2015)

NASCAR Sprint All-Star Race Stats- Poles:
· Terry Labonte won the inaugural Coors Light pole for the NASCAR Sprint All-Star race in 1985.
· 16 drivers have won Coors Light poles for the NASCAR Sprint All-Star race, led by Bill Elliott with four. Kyle Busch leads all active drivers with three. Carl Edwards has won the last two consecutive poles for the Sprint All-Star Race (2013, 2014).
· Four drivers have won consecutive Coors Light poles for the NASCAR Sprint All-Star race: Davey Allison (1991, 1992) Bill Elliott (1997, 1998), Kyle Busch (2011, 2012) and Carl Edwards (2013, 2014).
· The NASCAR Sprint All-Star Race has been won from the pole position four times; the first three came in consecutive years: Dale Earnhardt (1990) and Davey Allison (1991 and 1992). Kurt Busch posted the fourth win from the pole in 2010.
· The front row starting positions and fourth-place are the three most proficient starting positions in the field, producing more winners (four each) than any other starting positions in the NASCAR Sprint All-Star Race.
· Eight of the 30 (26.7%) NASCAR Sprint All-Star races have been won from the front row: four from the pole and four from second-place.
· 17 of the 30 (56.7%) NASCAR Sprint All-Star races have been won from a top-five starting position.
· 21 of the 30 (70%) NASCAR Sprint All-Star races have been won from a top-10 starting position.
· Two of the 30 (6.7%) NASCAR Sprint All-Star races have been won from a starting position outside the top 20.
· The deepest in the field a NASCAR Sprint All-Star race winner has started was 27th, by Ryan Newman in 2002.
(NASCAR)