Look at the animal kingdom. Most females have dull colors to help them hide from predators as they are essential to that species survival. Usually, one male can procreate with a whole bunch of females and keep the it rolling whereas each female is tasked with the gestation or hatching of the young ones. Males however are adorned with vibrant colors or adorned with antlers or manes. Humans really are no different as in men with beards and visible strength. Now no human woman wants to look like a drab hen mallard duck so makeup was invented to give the female species flash, color that they normally wouldn’t show and jewelry is worn to replicate antlers or other head gear male species have. I appreciate the fact that most women aren’t to hip on the idea of facial hair.
Well, everybody, both men and women, want to look their best, don’t they???
As a man, I can’t speak to women and their make up. But, just for myself, can say that I bathe and shave and get haircuts and try to wear clean clothes. And I do all of these when it’s time for “date night” with my leading lady.
Many this isn’t exactly analogous, but, just saying, men can care about their appearance too, and will do things to help them look their best.