I’ve noticed that sometimes if I use the passing lane for passing, then signal and get back in the right lane as soon as I can do so safely (always making sure I can see both left and right sides of whatever I passed in my center rear-view mirror), other people on the road will start to emulate me, even if they were sticking in the left lane before.
I have seen it happen a time or two.
I've noticed the same thing, not always of course, but like you, sometimes.