Why that French company? Because that company is contemplating returning back to the USA market, and with a merger with Fiat Chrysler, that may make it easier to certify Peugeot and Citroën models for US sale.
First Jeep is owned by the French. Then the Germans, then the Italians, and now possibly the French AND Italians?
Well, at least it explains the new “Cherokee” ...
You are correct...nobody wants a FIAT (Fix It Again Tony)...
Peugeot/Citroen would probably fair OK in the US market.
Renault wasn’t good the first time around, and this company isn’t any better for their environmentally-mandated automotive engineering. Like Ford, they fake engine audio to make up for the lack of a proper-displacement engine. If that wasn’t enough, they seem to design cars that make the Pontiac Aztek look good.
If I wanted an overpowered lawnmower, I would buy one.