The term watch is far from old school. Billions of people still wear them. It serves a specific purpose: tell time at a glance in bright, maintenance-free fashion. They’re often waterproof, self-charging, and simple.
People who wear watches still want all these features. Apple fails to deliver. Watch wearers will ditch their impulsive buy assuming they get one, or avoid the product altogether. Non watch wearers got rid of watches because they don’t like them on their wrist. They’ll wear a trinket for about a month, then toss it in a drawer.
Top it off with an Obamacare spiel like Apple is now, and failure is immanent. Shareholders beware.
The Apple Watch is Already Wiping the Floor with the Entire Smartwatch Market
http://www.freerepublic.com/focus/f-chat/3280021/posts
That’s what I mean. Don’t go with a term — “watch” — which everyone knows. This is a new thing. Call it a “band” ... Then you can fold in rock ‘n’ roll, too ...