“the chain is pushing to improve perceptions about the quality of its food”
Here’s and idea: instead of worrying about improving perceptions of food quality, improve the ACTUAL QUALITY of the food and the perceptions of the quality will improve as well.
20+ years ago, when my kids were small, and we traveled a lot, you could always count on a McDonalds to be clean, even if the grub was subpar.
These days, they seem to be in the lower tier in that category. If I was a honcho, that’s where I’d start the reformation.