I love The People’s Cube and frequent it often. You ought to search the founder, Oleg Atbashian and watch some interviews with him on Youtube. He’s got an interesting story. Sarcastic humor can be an effective weapon.
Interesting.
Here’s a video which the site founder you identify, had linked to on his page a while ago:
https://www.youtube.com/watch?v=JVAhr4hZDJE
(I think, if I understand everything correctly)