There are consequences for being stupid and the Starbucks CEO will now reap what he sowed when traditionally married couples stop buying the overpriced, overhyped slurry called Starbucks coffee. I would NEVER purchase a drop of their product and the best way to hit back is to stop buying their any of their products and boycott them entirely. The American (conservatives) know they can get good coffee from other vendors than Starbucks and need to do just that.
I will be boycotting them completely. Even if I must drink warm coffee from a vending machine!
I think these organizations underestimate the number of people who believe in traditional marriage. I am not sure JC Penny’s will survive its attempts to force the gay lifestyle on the rest of us.