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They only people that don't understand are the Apple haters like you.

Those of us that do own Apple gear understand it.

Apple is Light years ahead of any body else out there, that is why they are the most Successful company in the world.

I understand that whoever controls the terms controls the debate. I don’t think this is about what it means to “compete”. It’s about power and control - you establishing dominance and making me understand they you’re going to be in charge and the words are going to mean whatever you say they do.

Apple is Light years ahead of any body else out there, that is why they are the most Successful company in the world.

OK, let's go ahead and assume that's true. But Apple isn't 'light-years' ahead of everyone else, they make a product that is, for all intents and purposes, equivalent to their competition. They may have higher quality in many areas, but you pay a premium for that, and don't even try going into really high-end, Apple can't touch Alienware or custom builds.

The only reason Apple is so successful is because they were able to take their product, brand it as a hipper, cooler, less buggy version than what Microsoft made, and then their business practices are what truly made them successful. They have a product in the iPod/iPhone that is simple to learn/use, they have done a decent job updating current products (iPhone 3G, just before the 3GS), they have good customer service (although I much prefer being able to work on stuff myself, NUSPI devices suck), but the main thing is how they handle their financials. They don't spend much money outside of regular business expenses, they charge a huge premium on their stuff, and make good use of tax havens.