[boop]

"What possible good can come from this?"

Well put.

Start giving the "unapproved" answers, and you'll find an extra squirt of barista saliva in your morning latte.

Not good for business, either.

Some ideas are so stupid only a Starbucks CEO could come up with them.

I wager a buck that this costs them big time.

Watch for this campaign to quietly disappear.

[Josa]

I suggest a campaign ...... Any cup that has race together written on it gets spilled in the highest traffic areas. They spend all day swabbing the floor and race relations will be last thing on their mind

[Steve_Seattle]

"Some ideas are so stupid only a Starbucks CEO could come up with them."

This isn't the first time. Ten or fifteen years ago Starbucks sued a tiny Russian Orthodox monastery over their use of the term "Christmas blend" for one of their coffee products. Starbucks claimed proprietary rights to the term "Christmas blend." In a rare moment of judicial sanity, Starbucks lost.

Can you imagine a vast corporation like Starbucks being threatened by a monastery on Vashon Island consisting of three or four elderly monks supporting themselves by selling tea and coffee?

[citizen352]

Shouting and fighting matches at Starbucks will be all over the internet.