[mmichaels1970]

The as-yet-unannounced service would cost $30 to $40 per month, according to The Journal.

That's still too high if they're talking about "slimmed down". I can slim my TV down to $0 if I want the major networks and a few other channels, simply by buying an antenna.

If they truly want to "kill cable", they will need to offer a comparable number of channels to cable/satellite. Or give you a base package for dirt cheap and allow you to add channels a la carte at a buck a piece. The day that happens, we will see the death of cable.

With all of the legal negotiations involved between broadcast companies and providers, I just don't see that happening any time soon.

Like many things with Apple, I think these initial reports about them killing cable are a bit over-hyped.

[kevkrom]

That's still too high if they're talking about "slimmed down". I can slim my TV down to $0 if I want the major networks and a few other channels, simply by buying an antenna.

But that's "watch live or find a way to record it". This type of deal would almost certainly include (based on existing Apple TV offerings) an on-demand library for each channel with back episodes. Not as much use for, say, Fox News or ESPN, but for regular comedies/dramas/etc., it caters to those who are already used to time-shifiting via DVR or on demand services.

[moehoward]

"I think these initial reports about them killing cable are a bit over-hyped. "

It's just cable by another name. What's killing cable is a-la-carte options and Youtube.

[kevkrom]

Like many things with Apple, I think these initial reports about them killing cable are a bit over-hyped.

It's version 1. Version 1 from Apple is almost always a large-scale proof-of-concept demonstration. Once version 2 rolls around, we'll have a better idea of how well or poorly it's going to work. (Or if really poorly, there won't even be a version 2.)