So nothing more than the two smartwatches I’ve previously purchased....at a MUCH lower price.
Just remember the types of things people said about the iPhone ("just another smartphone, not as good as BlackBerry... where's the keyboard?") and iPad ("another tablet, can't see what's different from all these others that never took off").
Now, you may be right that this isn't any different than existing smartwatches, but Apple's track record shows that they're never the first into a market, but that they take it over with a product that exceeds expectations created by the existing market.