A desire to market herself combined with an activist mentality all rolled up into a sociopathic lack of empathy. She watches her “life” from the outside like a tv show or cartoon, and decided that the sympathy and recognition she’d get for “losing” her boyfriend to suicide and starting a fundraiser for suicide prevention would look really good on Facebook. Good thing she was stupid and got caught. There are an increasing number of such detached, cruel and heartless people hiding behind the appearance of doing good.
Maybe they were always out there in the same percentage, but we didn't realize it.
Sometimes I look at the people in Walmart and wonder, "Could these normal-looking people be as crazy as those folks on the Internet?"