Park Place Lexus in Plano, TX must have cloned Apple’s approach. I know business executives who cite them as an example of customer service here in Dallas. (I’m not affiliated with them, just a very satisfied customer.)
Apple also knocks it out of the park, of course.
I’ve had Apples since my first computer many years ago.
I like to buy a new one every few years, and pass on the “old” one to one of my kids or grandkids. I think they are all still in use.
My experience is that Apple users are extremely needy. They are always trying to shoe-horn Windows apps into the Mac. They are always having problems with Outlook or our enterprise system. The standard answer to a Mac user is “We don’t know” because support people don’t use Macs.
We bought a Macbook Pro for one of our developers and she doesn’t even use it anymore. She went back to Windows. All our Mac users have a backup Windows box.