I do not like the tablet look of websites. Nor white text on a black background. I quickly leave those sites.
Example of Yahoo Tech site: https://www.yahoo.com/tech
Also Breibart sites that use very large photos of people that should be very small. Examples: Beyonce, Vanilla Ice, Geraldo Rivera, Chevy Chase, Rosie O’Donnell, obama, George Clooney, Clintons, Lady Gaga, Bruce Jenner, Oprah etc.
Scares people away....