The Seattle Offensive Coordinator said they observed the New England defense setting up a pretty substantial run defense at the goal line, so the thought was to make them adjust with a throw so the next play they could use Lynch.
They tried to spread out the NE goal line defense and got caught, literally, by Butler. It happens. The logic is not THAT flawed.
It might have been a good strategy - with more time on the clock he might have looked around more and tossed it away, making them think twice on the NEXT play.
But with only seconds left and no time outs they should have made it clear his objective was to stop the clock with the incomplete pass.
It was dumb bad luck someone jumped in and grabbed the ball