I don’t really see Apple innovating anything. (or anyone else for that matter)
I think their main strategy now is to try to maintain their market price, and everyone else is pretty much doing so too. Until something ground breaking comes along, the smartphone has basically been ‘done’. Now we are just looking at little improvements here and there to warrant a new ‘version’; such as a better battery life or reception, CPU, ect. With smartphones, we’re pretty much where we were with PCs around 2010.
“I don’t really see Apple innovating anything. (or anyone else for that matter)”
So Tesla didn’t create AC CURRENT?
Ford did not innovate by creating the production line?
Apple’s iPad did not create a new era in ‘computing?’
Wow. BTW - I read your comments four times. I could take your comments to mean that NO ONE will EVER innovate ANYTHING ever again.
I’m sure I am misunderstanding your remarks, or that you live in a cave..