Breaking News is totally appropriate for what they are doing.
They are literally wrecking the news business.
“Used to be that breaking news was a major event. You’d be sitting home watching a television show and suddenly the screen would flash “SPECIAL REPORT”. At that moment, your heart would just about stop.”
Ha! That was me as a kid. I was a news junkie, and even when the regular programming would stop and that “Breaking News” still appeared on-screen, I almost had a stroke. Was it WW3? Aliens? Panic!!!
Yep, that's always been me. I eat information all day.