What do advertisers know?
Very, very few women are capable of laughing at themselves, so they are never portrayed as fools or incompetents in any commercial or TV show. The fool or incompetent is always, ALWAYS the man.
Women will reject what their husbands say, but accept what their friend says, so husbands never give advice to wives in commercials, NEVER. It is either a 3rd party or the “astute wife” who knows best.
My wife is an otherwise intelligent woman, but when I see a certain type of commercial on TV, I know that I can expect a new air freshener or laundry detergent to show up soon at our home.
I am a happily married person, but I am simply thunderstuck when I try to explain something to my wife and she doesn’t believe me, and then a twenty-something sales clerk will tell her the same thing I told her... and it’s like Moses had come down from the Mount. No kidding.
Conversely, (and not always) I have to painstakingly unravel something somebody told her that she is predisposed to automatically believe, a sales clerk, a receptionist, a guy who told her “X”. She has gotten much better at discerning this stuff over the years, but I am still amazed at how readily she is willing to give credibility to some person I look at at and go, Huh?