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Of Course You Hear What I Hear — Christmas Music Season Is Totally Data-Driven
FiveThirtyEight ^ | December 12, 2014 | Walt Hickey

Posted on 12/12/2014 6:58:00 AM PST by C19fan

On Oct. 24 at 6:24 p.m., Magic 96.5 in Birmingham, Alabama, flipped its “St. Nick” switch. The soft-rock radio station began playing all holiday music all the time.

Magic 96.5 (WMJJ-FM) was one of the first stations in 2014 to give listeners exactly what they want at year’s end: more the Madonna than Madonna. In fact, there’s an entire library of songs that are in constant demand now, but people cringe if they hear them months before.

Radio’s wall-to-wall holiday format is a recent development. Of course, stations in the past played some Christmas music on Dec. 24 and 25, but the vast majority of soft-rock stations began switching to all-holiday soundtracks in the 1990s. The first to throw out its regular playlist entirely was 99.9 KEZ (KESZ-FM) in Phoenix, in 1991 or 1992.1 The variety station saw a substantial jump in its ratings, and the trend eventually caught on nationwide.

(Excerpt) Read more at fivethirtyeight.com ...


TOPICS: Music/Entertainment
KEYWORDS: christmas; music; radio
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To: Pecos
I Want a Hippopotamus for Christmas

Absolutely my all time favorite. Next would be Weird Al's 'Christmas at Ground Zero'

21 posted on 12/12/2014 1:41:51 PM PST by Company Man ("Be sure you're right, then go ahead." -- Davy Crockett)
[ Post Reply | Private Reply | To 19 | View Replies]


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